A Guide to Buying the Perfect Engagement Ring

by Niki in — Updated January 18, 2024 — Reading Time: 3 minutes

Choosing an engagement ring for the love of your life is up there with one of the most important decisions you’ll make. There’s a lot to take into consideration when making your purchase, but worry not – we’ve composed the ultimate guide to buying the perfect engagement ring.


Traditionally, it was thought the average amount to spend was around three months’ salary – that’s more than $7,000. But times have changed. In fact, a recent National Wedding Survey by Hitched concluded the average spend was actually around $2,500 for many gold rings. That’s about one month of hard-earned cash. Remember, it’s not just about the price tag but the value and meaning it holds.

Your budget will be very personal to you, depending on your earnings, financial commitments, how long you’re saving for and the type of ring you’re after. Think carefully and have a top budget in mind before you hit the shops.

Crop faceless man making proposal and presenting ring to girlfriend


Once you’ve settled on a budget, consider what style your partner might want. Look at their jewelry collection – do they wear classic, understated pieces? Or are they more statement in their choices? Silver-colored Ring


The metal has a huge impact on how a ring looks. You could choose one of the most popular, white gold, or explore the charm of rose gold or the classic appeal of yellow gold. Platinum, with its silvery white shine, is another exquisite option.


With the resurgence of online platforms, browsing engagement ring settings has never been easier. For instance, JamesAllen.com’s Diamond Display Technology gives potential buyers a magnified 360° HD view of diamonds, rivaling even the jeweler’s in-store loupe. If your partner loves sparkle, consider the cluster or halo setting, which both have a large center stone. For those with a classic taste, a solitaire setting is timeless.


While diamonds remain a top choice, colorful gemstones are gaining traction. Princess Diana’s sapphire ring is a testament to how gemstones can be both regal and timeless. For an environmentally-conscious choice, consider lab-created diamonds. They can be up to 30% cheaper and are identical in appearance and composition to natural diamonds.


There are a number of factors to consider if you’ve decided on a diamond ring. Although it’s good to browse online, it’s important to shop in person as you’ll get a better look at the diamonds.

Close Up Photo of Diamond Stud Silver-colored Eternity Ring

There are a number of factors to consider if you’ve decided on a diamond ring. Online platforms like JamesAllen.com offer real-time diamond consultations. This service enables buyers to virtually browse diamonds alongside a company expert, helping them understand diamond specifications and answer questions.

The best way to ensure you’re buying a good quality diamond is by following the five Cs:

  1. Clarity: This refers to any blemishes on the diamond. Your sales person will probably refer to the GIA clarity grading scale. All diamonds have imperfections to some extent, but you’re ideally looking for one with as few as possible.
  2. Cut: This does not refer to the shape of the diamond, but to how well the diamond has been crafted and shaped.
  3. Color: This is how clear or discolored the diamond is. A colorless diamond, which will allow more light to pass through it, is higher in value.
  4. Carat: This simply refers to the weight of the diamond.
  5. Certificate: When buying any diamond, make sure you get the correct certification with it.

Ensure that, wherever you purchase from, you receive the proper certification for your diamond.


If you’re unsure about the size, JamesAllen.com also has innovative solutions like the virtual Ring Try-On feature, letting you visualize how different sizes might look. If you can, taking another ring from their collection as a size guide is a great approach.

There you have it. Whether you’re exploring the vast inventory of online platforms or visiting traditional jewelers, you’re now equipped with the knowledge to find that perfect ring. Good luck!

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