Today’s brides-to-be are leveraging their social networking skills! You who are engaged are probably recording every step of the way, and that’s great!
It all starts with the engagement status. Within hours of saying “yes,” 28% of brides-to-be update their social media statuses, while 24% do so the next day.
Before saying their “I dos,” most brides heavily rely on sites like Pinterest, Facebook and other online wedding tools for inspiration. These accessible and inexpensive resources have pretty much become a bride’s BFF, and have dramatically changed how she discovers new ideas. It turns out 70% were already pinning on Pinterest before getting engaged, and a whopping 89% make use of all sorts of wedding planning apps — making checklists, browsing gowns, staying organized and tracking countdowns.
Couples are also turning to apps like Spotify to find the perfect first dance song and create memorable playlists for their wedding reception. About 74% used online websites for wedding music.
Since social networks have become so ingrained into wedding culture, it’s no surprise couples are welcoming hashtags into their ceremonies and receptions. 55% used a wedding hashtag, and 20% encouraged their guests to use their hashtag by sharing it on ceremony programs.
Stats show couples have less control over what is shared on social networks. 31% are limiting guests from sharing on social media, while 35% have mixed feelings about guests posting photos. But the most part, couples enjoy seeing their wedding photos on social media. Others — 68% — say they want to see photos posted in real-time.
Take a look at the infographic below to learn more about how brides and grooms are using social media around their weddings.